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Experience Pays Awareness Strategy

Queensland's workforce is ageing, and there are fewer younger workers to take the place of retiring older workers. Unless employers recruit, retrain and support older staff, they will find it extremely difficult to meet staffing requirements, maintain competitiveness and maximise productivity.

The Experience Pays Awareness Strategy, part of the Queensland Skills Plan is a three-year Queensland Government campaign aimed at addressing such labour shortages by:

raising employer and community awareness of the ageing workforce
highlighting the benefits of employing mature-age workers
improving attitudes towards older workers
encouraging employers to adopt age-friendly workplace practices
raising mature workers' awareness of employment and training options.

This strategy will also seek to dispel current negative misconceptions about the value of older employees, and increase mature workers' awareness of ongoing employment and training options.

Related information

Ministerial media statement
For information on initiatives and projects targeted to the needs of mature-aged job seekers, visit the Experience Pays website.
The Queenslanders Working Together program assists Queensland residents who are mature-age jobseekers, or jobseekers who have dependent chilren and are receiving parenting payments.

Last updated 2 October 2008